Diesel Jeans Media Showcase

Location:Beijing, China
Program:800m2 fashion showcase
Client:Triumph Asia, Diesel Jeans
The idea of cages of light was the concept for the media showcase for Diesel, an Italian jeans company.
Using LED technology to create a frame structure that contains clothing, models and mannequins the cages occupy the space in a very sculptural way, lighting up at different times to create a path for the journalists. This was my first solo project for a fashion event.